Building competitiveness through cooperation and innovation: Accessing export markets for handicraft products
The project will address the common constraints in the handicraft sector related to: lack of technical skills for upgrading traditional design with modern trends, insufficient production capacity and insufficient use of modern promotional approaches and sales channels. By working closely with relevant stakeholders the project will promote export to international markets.
- Research on the potentials, challenges and support services for mass handicraft design and production in the Former Yugoslav Republic of Macedonia – Kosovo cross border areas;
- Developing and delivery of 6 courses and coaching for new artisanal handicraft design, branding, production techniques, online promotion and selling for 166 participants;
- Establishing a network and export support structures for handicraft artisans;
- Preparing a business plan, visual identity and cause-related marketing approach for accessing mass handicraft export markets;
- Developing an export-oriented web-platform (online shop) for the handicraft collections of the network.
The initiative aims to develop a pathway for structured support to artisans and micro-enterprises in order to increase their sales and income. This will be achieved by training and coaching programme, tools to access online markets and clustering for sustainable competitiveness.
To contribute to economic development and social inclusion in the cross-border areas of the East region in Kosovo, as well as Northeast and Skopje regions in the Former Yugoslav Republic of Macedonia through income generation of start-ups and micro-enterprises.
- Enhancing the business environment for the handicraft start-ups and micro-enterprises by stimulating coo-petition and innovative practices in the cross-border areas;
- Clustering of handicraft artisans and micro-enterprises by supporting the cooperative presence on developed export markets.
- Individual handicraft artisans and handicraft micro-enterprises;
- Citizens interested to start handicraft production including ethnic minorities, single mothers, unemployed women including from rural areas, persons with disabilities, young people;
- Export support structures for handicraft artisans;
- Artisan chambers and associations on national and local level in the cross-border areas;
- Municipal bodies for local economic development and centers for regional development of East region in Kosovo, and Northeast and Skopje’s regions in the Former Yugoslav Republic of Macedonia.
- 6 courses and coaching for new artisanal handicraft design, branding, production techniques, online promotion and selling for 166 participants;
- 40 artisans and SMEs trained and coached for online selling;
- Two cooperatives for support to handicraft artisans and micro-enterprises;
- Organized export oriented cross-border cluster of handicraft artisans and micro-enterprises with catalogue of 100 products;
- Promoted and implemented innovative model for increased handicraft export and two exhibitions organized;
- 20 handicraft artisans and SMEs in the cross-border area have access to regional and international markets.
European Union Office in Kosovo
Kosova Street 1, P.O. Box. 331